Intro to Product Strategy

Offered in the fall and spring semesters

Bear-shaped light bulb icon with a sprout on the top, representing developing product thinking skills.

Product Thinking in Action

Intro to Product Strategy

This 1-credit S/U course offers a hands-on introduction to product strategy and the product management role in industry. Students will learn core PM skills — customer discovery, prioritization frameworks, metrics, GTM strategy, and AI-assisted prototyping — while working in teams to design and pitch a product idea, guided by the DTI Product team. By the end, participants will walk away with a fleshed out digital product, a polished case study, and practical experience to prepare them for building a career in Product Management, Entrepreneurship, Product Design, and beyond.

Details about Product Strategy

Lecture 0

Feb 9 · 7:30 PM

Sign-up Deadline

Feb 20 · 11:59 PM

Project Presentation

May 4 · 7:30 PM

Strategy

We teach you to think like a PM: identify real problems, prioritize effectively, and develop innovative strategies.

Hands-On Prototyping

Bring your product idea to life using AI-assisted prototyping and low-code tools!

Final Project

Complete a final project with a polished product case study and PRD that's ready for your resume, portfolio, and interviews.

Course staff

Nitya Pakala's profile picture
Nitya Pakala

Product Lead

Carolyn Wang's profile picture
Carolyn Wang

Product Lead

Megan Yap's profile picture
Megan Yap

Product Manager

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